Training Courses
At The SW Brand Academy, we don’t just teach skills—we build careers. Whether you’re new to the beauty industry or looking to expand your expertise, our in-depth online and in-house training programs are designed to set you apart in a competitive market.
Learn in our academy with our intimate classroom setting.
Learn in our academy with our intimate classroom setting.
Learn from the comforts of your own home at your own pace, With our online courses.
Learn from the comforts of your own home at your own pace, With our online courses.
Masterclasses with Sophie Walters: Elevate Your Beauty Business Online
Masterclasses with Sophie Walters: Elevate Your Beauty Business Online
A Brand Designed By Lash Artists And Loved By Lash Artists
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Iced Bond Locker
£21.99 GBPSale price £21.99 GBPUnit price per -
Post Cleanse Frosted 60ml Glass Water Bottle
£6.99 GBPSale price £6.99 GBPUnit price per -
Sold out 61% offSingle Length Trays
£4.99 GBPSale price £4.99 GBPUnit price per£12.99 GBP -
Weekly Accounts Tracker
£9.99 GBPSale price £9.99 GBPUnit price per
Salon Vibes
We aim to help others feel beautiful from the outside but most importantly from within.
Why choose us
Our lash services stand out because of our commitment to quality, precision, and personalization. Every lash set is handcrafted to suit each client’s unique features, ensuring stunning, damage-free results that prioritize the health of their natural lashes. Combining the science of lash volumetrics with the art of styling, we create flawless, long-lasting designs that enhance confidence and beauty. Paired with a luxurious client experience, including heated massage beds and a welcoming atmosphere, our services offer more than just lashes—they deliver unmatched care.
Our Story
Here at SW Label HQ we are all about helping you feel good on the outside but most importantly from within.
We provide bespoke services and high quality accredited training.
We also have our own in house brand SW Label providing luxury lash products and business materials.
TESTIMONIALS
Beautiful salon and very friendly. Sophie was amazing and I am so happy with my brows. This was my second appointment and I am so impressed!
Salon Client
TESTIMONIALS
Doing a lash course with Sophie was easily one of the best decisions I could have made for my business. Not only is she a lovely friendly person, who immediately made me feel at ease, she’s also an incredible teacher. The course went into so much depth and she was able to explain everything in a way I could understand with me being completely new to the lash industry. You can clearly see how passionate Sophie is about her work and I cannot wait to book more courses in with her in the future. She is one of the reasons my business is thriving and I will always be forever grateful to her for that.
In house training
TESTIMONIALS
I trained in russian volume it was the best training I have had soph is incredible! There is constant support from her after the course, she’s actually just the best! Oh and I only use her lashes and glue etc. Iv tried the big brand ones and their not comparable. 1000/10 recommend for everything X
In house training
Testimonials
I trained with Sophie in 2022. She is brilliant at what she does, a book of knowledge when it comes to the lash industry and an amazing mentor to have. She will always go above and beyond to help and support her students. So glad I chose to train with her at SW & Co x
TESTIMONIALS
After struggling to find a online training course I took the leap to start this online classic lash course and I couldn’t be anymore satisfied! The loveliest mentor I could have ever imagined. The course is filled with lots of tips and tricks and is consistently updated when Sophie finds new ways or more detailed information about lashes. I highly recommend this course to anyone who is thinking about doing it!💕
Online Classic Student
TESTIMONIALS
Fantastic training again!! I decided to return to sophies Master mega volume & styling course to update my lash knowledge. After completing Classic and Russian lash courses with Sophie, back 6 years ago. I have made a really successful business on the solid foundation of knowledge that I learned in these trainings. I would recommend her to anyone looking to start a business in the lash industry. Xx
Online & In house Student